Why would you care what anyone thinks about you? After all, how you look, act, and sound is your business, not theirs. You know in your mind that you are qualified to do any job. You know in your heart that you are a good person and that anyone would be lucky to have a meaningful relationship with you. You are absolutely right. However, unless you look, sound, and act in a way that helps you win friends and influence people,
nobody will give you the chance to show how competent you are at that job or take the time to get to know you and discover what a wonderful, sensitive, and generous person you are.
The truth is that we do not live in a meritocracy. In an ideal world, superficial things like appearance shouldn't matter. In the real world, however, it does matter. If people perceive you in a more positive light, they will treat you better. They will have more confidence in you, which will translate into better opportunities for you. More doors will be available to you in your business as well as in your personal life.
Studies consistently show that if you have good posture, a solid walk, an appropriate gaze, the right facial expressions, and a good voice and proper communication skills, you will be perceived as being wealthier, more successful in business, less guilty of committing a crime, more intelligent, friendlier, and more sexually exciting than if you don't possess these qualities.
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